![Pursuing Perfection: Craftsmanship in Product Development](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/6686424ffdf0238911f487cb_pursuing-perfection-craftsmanship-in-product-development.jpg)
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FEATURE - This month’s Design Brief explores the concept of craftsmanship in design and engineering, how to cultivate it in individuals and organizations, and the benefits of pursuing excellence.
![LPPD: Machan’s path to sustainable success](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/667cf210077d6acb69c4000e_lppd-machans-path-to-sustainable-success.jpg)
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FEATURE – Taiwan-based Machan International Co. manufactures sheet metal products, tool storage and medical trolleys, and smart energy storage cabinets. Last year, they turned to lean to improve their product development process.
![Whatever happened to quality first](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/66177a86c25bb601e580308e_Whatever-happened-to-quality-first.jpg)
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FEATURE - In this article, taken from LEI's Design Brief, Jim Morgan talks about the often-overlooked topic of building quality into new products. Learn how a customer-centric approach in development can prevent costly rework and build lasting trust.
![Learning to say “No” on the way to “Yes”](https://cdn.prod.website-files.com/63e10f20140d9cbf73f9b946/649041c217bde34df61ce904_Converge-1.png)
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SERIES – The authors discuss the third of six elements in their process development model – Converge – using experiments to test key aspects of different ideas, while objectively working towards a single design concept slated for refinement and implementation.