FEATURE – No organization can expect to survive without a sound marketing strategy. The author outlines the main elements and advantages of a lean marketing approach.

WOMACK'S YOKOTEN – Effective daily management is still hard to achieve for most organizations. But until line managers start tackling problems first hand as they emerge, rather than deferring and delegating them, basic stability will remain a mirage.

FEATURE – You don’t always need a lot of external help to initiate a lean transformation: the experience of the Emergency Department of the Hospital Clínic of Barcelona shows it can be done with very little support from the outside.

INTERVIEW – The British Broadcasting Company (BBC) has been working with a lean-inspired improvement program that is gradually transforming the culture of the business – one creative idea at a time.