voice of the customer

All articles about voice of the customer

The products we stop loving
April 14, 2026
The products we stop loving

FEATURE – Lean engineering keeps products alive by relentlessly reconnecting them to real use—learning across generations, shaping clear purpose, and resolving constraints early so value endures as markets evolve.

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Lean without Jidoka is just Fordism
January 9, 2024
Lean without Jidoka is just Fordism

FEATURE – Nobody understands humans as well as humans do, and Jidoka is the key to learning about your customers and create ever-better products and services.

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One-time customer, lifelong customer
January 10, 2023
One-time customer, lifelong customer

FEATURE – We start the new year with a reminder to put customers first, always. It is they who make our business and keep our lean initiatives true, says the author.

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At the service of customer centricity
November 25, 2022
At the service of customer centricity

CASE STUDY – This Shared Service Center in Poland has leveraged lean, technology, and automation to completely transform itself and provide an ever-better customer experience.

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Grievances first
February 3, 2020
Grievances first

NOTES FROM THE GEMBA – How do you kick off a lean journey? This French company has chosen to begin by analyzing and tackling each customer complaint.

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