Planet Lean: The Official online magazine of the Lean Global Network
A CEO shows us the Obeya room in his hospital

A CEO shows us the Obeya room in his hospital

Carlos Frederico Pinto
November 15, 2017

VIDEO - The CEO of a cancer center in Brazil gives us a tour of the their obeya room, taking us through their strategy deployment and explaining how it supports their mission of reducing the burden of cancer.


Gemba guide: Carlos Frederico Pinto, CEO, Instituto de Oncologia do Vale - São José dos Campos, Brazil


Our obeya is something of a "living room" - it constantly evolves as the problems we face change. It is from the "Green Room" that we monitor our performance, track metrics, devise our strategy and then deploy it across the business.

Check out the video below, in which I show you the visual management boards we use and explain how the room works.


THE GEMBA GUIDE

Carlos Frederico Pinto photograph
Carlos Frederico Pinto is the CEO of Instituto de Oncologia do Vale, in Brazil

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Jim Womack on applying lean thinking to a greenfield
June 10, 2014
Jim Womack on applying lean thinking to a greenfield

FEATURE - In this essay, first appeared in his book Gemba Walks, Jim P. Womack describes the benefits of launching lean in a greenfield environment drawing from his experience volunteering in Central America.

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One-time customer, lifelong customer
January 10, 2023
One-time customer, lifelong customer

FEATURE – We start the new year with a reminder to put customers first, always. It is they who make our business and keep our lean initiatives true, says the author.

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A company-wide lean transformation: the impressive story of Simon
November 5, 2025
A company-wide lean transformation: the impressive story of Simon

CASE STUDY — Simon, a Spanish leader in electrical mechanisms, went from growth-fueled fragmentation and operational complexity to a coherent, people-centric lean system spanning factories and offices worldwide.

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What a lean digital marketing agency look like
November 14, 2016
What a lean digital marketing agency look like

FEATURE – With lean thinking, Madrid-based Neo@Ogilvy is hoping to create a stronger connection with customers, thus learning to create value for them and redefining the overall purpose of marketing.

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